The Business of Baking Tour Comes to ISAC!


Big, big news to share! The wildly popular tour and class that teaches essential business skills to make real money in the cake industry: Business of Baking! Michelle Green and Sharon Wee say that, “It’s time you felt how amazing it is to invest in your business and yourself. Yes, we believe you can make a living doing what you love. We’re here to teach you how.” You can join in on the business building fun on Monday, September 26, 2016.


So, what exactly is covered in this amazing class? Take a seat and get a snack, because there are so many topics!!

  • Business Planning and Purpose – Where are you going with your business plans and why you’re going there. What is this all for, exactly?
  • Time Management – How to make, find, and spend your time better in your business, your kitchen, your life.
  • Communication Skills – How to have the important conversations with everyone you come in contact with. Your clients, your competition, your supplies, your staff.
  • Marketing – How to sell more products, grow your business, and achieve the goals you’ve set out for yourself. We’re going to talk about social media, business development and branding.
  • Systems – How to systemize a custom baking business (yes, it’s possible) to save you more time and money. You’ll learn those systems are and how to create them so that your life becomes a lot less chaotic.
  • Finance – Show me the money! How to start a business when you have no budget, how to handle money so it doesn’t handle you, and how to run a financially efficient and sustainable business.
  • Professionalism and etiquette – How not to be “that guy” online and in real life. We’ll give you the best lessons in customer service, even if you think you already treat your clients well.
  • Finding your niche – How to work out your style, design and point of difference so that you get noticed in the marketplace and clients come to you for your special skill or talents.
  • Pricing – Learning how to price your products from a single dowel all the way to quoting. You’ll learn about monthly budgeting, how to work out the number of orders you can take on, and how to take the pain out of the quoting process.
  • Healthy, Wealthy and Wise – How to fit the business you love into the life you want. You can be a great parent, friend, sibling, spouse AND run a business – it’s about knowing how to get those two things working in harmony as opposed to always feeling pulled in a hundred directions. 

Your ticket includes all the content of the course as outlined above AND YOU ALSO GET:

  • Morning Tea
  • Lunch
  • Afternoon Tea
  • Non-awkward networking
  • Take Home Workbook
  • Access to private Facebook group
  • A whole room of other business owners to make friends with, learn from, and encourage. The connections you make are invaluable to the success of your business.

The Elite ticket also includes: 10 week e-course which runs after the class ends, all of our slides, priority email access to both Sharon and Michelle, and a pre-loaded USB with forms, templates and resources to help you run your business more efficiently and effectively.

In case you are wondering about Sharon and Michelle’s qualifications, they are two very successful ladies! Michelle Green and Sharon Wee are two cake business owners who between them have managed to grow their businesses to the point of full time income and then some. With more than 15 years of experience between them, they have made and sold thousands of cakes, cupcakes and more for thousands of happy customers. They’ve had employees, expanded their locations, been featured in major publications (both online and print), taught cake decorating locally and overseas, created and sold online classes and tutorials, and helped hundreds of business owners achieve their business dreams. Like Chef Nicholas, they are also both Craftsy instructors.

Michelle achieved her business success while parenting three kids, becoming a qualified pastry chef and owning a store front. Sharon achieved her success entirely from home and along the way became an internationally known and award winning cake decorator with hundreds of thousands of fans globally. They have learned, seen, and achieved so much and yet they each did it in their own way.

This is an opportunity that you do not want to miss! The class is already half full, and seats are going fast. If you’d like to sign up for the Business of Baking class at ISAC you can sign up on the Business of Baking website.

Sweetly yours, 


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 Winner bestiblog

Winner of the 2015 Craftsy Blogger Award for Best Craftsy Cake Decorating Instructor Blog

Chef Nicholas Lodge: 2015 Finalist for the Cake Masters Cake Hero Award. 

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