Sweet Fest Business Convention is back in Atlanta, September 21-24, 2017! This is not your every ay cake show. Sweet Fest Con is aimed at helping aspiring and established professionals in the baking and sweets industry! Whether you make cakes, cookies, or candies, Sweet Fest Con can give you valuable tools to start, grow, and manage your business successfully!

At the 2017 Sweet Fest Con, Chef Nicholas was honored to be one of the seminar presenters; his discussion topic was branding and sponsorship. No surprise there- Chef Nicholas is the Brand Ambassador for Renshaw Americas! As one of the 2017 Sweet Fest Business Convention sponsors, Renshaw Americas is pulling out all of the stops! EACH AND EVERY conference attendee will be participating in a Renshaw Academy hands-on class!! Playing with all of the exciting Renshaw Americas products? Um, yes please!

I'm always so sad to see summer go. I love hot summer days, and days by the beach and pool. Of course, in the cake decorating world, the summer can be less relaxing; it is wedding season after all. Weddings every weekend, and hot weather making buttercream melt and fondant sweat. Yuck. The end of summer brings in a calmer period for many cake decorators, and it also means that ISAC will be open on Saturdays again! Hooray! Starting September 10th, we will be in house every Saturday for your cake decorating needs; and I know you are all excited, because just yesterday on Instagram, one of our amazing followers lamented that she wished we were open on Saturdays. 

Reopening on Saturday's isn't my only fun fall tidbit. Nope, I have some fun events, classes, demos, and guest instructors to tell you about!

It's almost time for the 2016 Sweet Fest Business Convention!! This September 23-25, 2016, business owners in the sweets industry can head down to Atlanta to attend this fantastic event. This conference is a bit different from your average cake/confectionary convention because it focuses on the business side of the industry, rather than the artistic side. Let's be real, it doesn't matter how beautiful your cake design is, or how mouthwatering your cookies are if you don't know how to attract, appeal to, and retain customers. This business savvy and fun convention is more than a trade show, competition, or expo. It is aimed at Sweet Entrepreneurs who want to learn how to grow and manage their business by sharing business knowledge and tools specific to our industry! Oh, and guess who is one of the presenters? Chef Nicholas!